Product and Brand launches

First impressions are always everlasting and whether you are launching a business, a product or a service the basic concepts and principles are the same. When an event is professionally organized the outcome is always perfect and helps in delivering important messages across to the event attendees. Melodia Events are an event management company based out of Kerala who are experts at product and brand launches for a company. Product launches are essential for the existence of a business. A product and brand launch can be broadly categorized into consumer events, media events and trade events.

Planning- The prerequisite to any event management is planning. This helps to achieve a clear definition and prepare budgets and resources for the launch. It also helps identify the target group for the product launch and arrive at a list of invitees for the event.

Venue and Catering- We will zero-in on the appropriate venue since the choice of venue can make or break the entire product launch. The adequate quantity and quality of food is important to make the product launch memorable and long lasting.

Audio visual requirements- We provide high level mike and sound systems that can reach a wide as well as a limited audience. Where an event requires we provide with visual viewing of the advertisement such as television screens which can run the product information all through the event.

Staging and themes- The theme of the launch is what arouses interest in the target audience and captures their imagination.

Branded signage, flags and banners- A signage can be the integral brand identity and can strongly relay a message. They are the critical element for any brand. We also prepare brand signage and can include flags and banners at strategic locations for visual capture.

Promotional gift items- We prepare and distribute gift items pertaining to the product for the audience to take back with them.

Photography, videography and media room management- Melodia Events in Kerala are leading event managers that can shoot excellent video and photographs and can also handle publicity of the same to the media.

Celebrity management and logistics- We will ply the guests to and forth from their place of stay, hotel to the venue or the airport to the hotels, to the venue and back. We will also pick up celebrities and chief guests in the high-end vehicle of their choice to attend the event.

Other- Melodia Events in Kerala are also experts in anchor / speaker supply and coordination, decorations, coordination of hotel arrangements and guest stay and recommending entertainments, selecting and booking the same.