The Collaboration Between Playaza and Melodia: Melodia Event Management’s association with Playaza began with the brand’s first inauguration, held on October 31, 2025, at Centre Square Mall in Kochi. To organise this event, the Playaza team had discussions with several event management companies in Kochi and collected quotations from them. As part of this process, they also held multiple discussions with the Melodia Event Management team in Kochi.
The direct meetings with Playaza representatives took place at Centre Square Mall in Kochi. Aswin from Melodia’s Event Planning Team attended these meetings. Meanwhile, Femi Rony, Melodia’s CRM, handled phone communication with the client and coordinated the follow-up discussions. This communication played an important role in understanding the client’s requirements and sharing the necessary information.
Following several discussions and planning evaluations, Melodia was selected to manage Playaza’s first inauguration. The Kochi-based production team at Melodia handled the execution of this event.The local team took the lead in arranging the production requirements and coordinating the on-site activities according to the event’s needs. The event, held on October 31, 2025, at Centre Square Mall in Kochi, was successfully completed. This helped build the Playaza team’s confidence in Melodia’s working approach and coordination, the kind of trust reflected in our client testimonials.
Soon after the event, the Playaza team informed Femi Rony through a message that they would be entrusting Melodia with their next event, scheduled to take place in Thrissur in December.
Playaza Inauguration in Thrissur: A Last-Minute Challenge: Following the successful Kochi event, Melodia was also entrusted with organising the Playaza inauguration at HiLITE Mall in Thrissur. The event, powered by Malabar Gold Group, was scheduled for December 24. However, the official confirmation for the event came only on December 23, leaving the Melodia team with just one day to complete the necessary arrangements.
December is one of the busiest months for events, and completing all the necessary arrangements within just one day was a major challenge for the Melodia team. The client required several services, including a fusion performance, a female hosting team, security personnel, and a professional anchor. Arranging all these requirements within such a short timeframe required considerable coordination. In addition to these requirements, the Playaza inauguration also involved YouTube live streaming, which needed to be coordinated as part of the event’s production arrangements.
The Melodia team shared the profiles and details of available anchors with the client. From the options presented, Playaza selected Anamika, a female anchor from Ernakulam. She had another event scheduled on the same day but had informed the team that she would be able to reach HiLITE Mall within the required time.
Meanwhile, Melodia’s Planning, Sales and Management teams worked together to complete the necessary arrangements within the limited time available. The Thrissur-based Production Team of Melodia took responsibility for executing the Playaza inauguration. The on-site production activities and other event arrangements were coordinated in collaboration with these teams. The team was responsible for bringing together every aspect of the event, including the stage, decoration, performances, anchoring, and security. The production arrangements also included the technical requirements for YouTube live streaming.
Coordination That Put Equal Pressure on the CRM and Wedding Planner: Another noteworthy aspect of this event was the responsibility handled by CRM Femi Rony. Typically, the CRM’s role is understood to involve communicating with the client, understanding their requirements, and arranging the necessary services. However, this event required Femi to handle several responsibilities beyond these usual tasks.
Along with arranging the anchor, female hosting team, and security personnel, she also had to ensure that everyone reached the venue on time. Coordinating their travel, tracking their arrival times, and making continuous follow-up calls were all part of her responsibilities. She also had to check whether the members of Melodia’s own team, including the Wedding Planner, had reached the venue and whether the required arrangements were progressing as planned.
During a wedding, unexpected situations such as rain, weather changes, or other disruptions usually place the Wedding Planner under direct pressure. However, in the Playaza inauguration, the timely arrival of people and travel coordination were factors that directly affected the CRM’s responsibilities. As a result, Femi faced a level of pressure similar to that experienced by a Wedding Planner during an event.
The situation became particularly stressful when the anchor was delayed just before the programme was scheduled to begin. Since Femi was responsible for ensuring everyone’s timely arrival, she had to continuously monitor their movements and make the necessary arrangements.
The Anchor’s Delay Just Before the Event: The programme was scheduled to begin at 6 PM. However, even by 5:30 PM, the anchor had not reached the venue. When contacted over the phone, she informed the team that she was travelling by train and was near Chalakudy.
Meanwhile, the scheduled arrival time of celebrity guest Pearle Maaney for the Playaza inauguration was also approaching. The anchor’s presence was essential for welcoming the celebrity and ensuring that the different stages of the programme progressed according to schedule.
The delay naturally caused concern for the Playaza team, as the inauguration was about to begin and the celebrity’s arrival was approaching. The client was understandably annoyed by the uncertainty surrounding the anchor’s arrival. At this point, Melodia’s Wedding Planner had to step in and communicate directly with the client, explain the situation, and help them understand the steps being taken to manage the delay.
Understanding the urgency of the situation, the Melodia team arranged to bring the anchor directly from the railway station to HiLITE Mall. At the same time, they had to coordinate the celebrity’s arrival and the other inauguration preparations simultaneously.
Although the anchor’s delay added considerable pressure to the CRM’s ongoing coordination, the team continued with the necessary communication and alternative arrangements to prevent the situation from affecting the rest of the programme.
A Last -Minute Briefing for the Anchor: While the anchor was still travelling by train, the Melodia team had already started communicating the event details and necessary instructions over the phone. The opening of the Playaza inauguration ceremony, how to introduce the celebrity, whom to invite onto the stage, and the sequence of the programme were all explained to her before she reached the venue.
As a result, there was no need for an extensive briefing when she arrived at HiLITE Mall. Only a few final instructions and a quick touch-up were required to familiarise her with the immediate event arrangements. She then took charge of the stage promptly and began the presentation with confidence.
Preparing the anchor to take over the programme immediately upon arrival, despite the limited time available, was one of the important coordination efforts behind this event.
Another Last-Minute Issue: The Inauguration Ribbon: The ribbon required for the Playaza inauguration had been brought to the venue earlier. However, just before the ceremony, the team could not locate it. With several people occupied with different arrangements and preparations, the ribbon had simply gone unnoticed somewhere at the venue.
However, Melodia’s Production Vehicle was stocked with additional materials in anticipation of situations like these. This was part of the team’s preparation to ensure that any missing or additionally required materials could be arranged immediately without disrupting the event.
A replacement ribbon was therefore quickly arranged from the Production Vehicle and prepared for the Playaza inauguration ceremony. Even with the time constraints, these advance preparations helped ensure that such small but important issues did not affect the smooth execution of the event.
Playaza Inauguration in the Presence of Pearle Maaney: With the necessary arrangements completed, the Playaza inauguration took place at HiLITE Mall in Thrissur in the presence of Malayalam actress and television personality Pearle Maaney, who arrived accompanied by her two children.
Watch the Playaza Inauguration Video on Instagram: View the inauguration video
One of the highlights of the programme was the anchoring by Anamika. Considering that Pearle Maaney herself is also an anchor, the stage presentation required a confident and engaging approach. Anamika handled the responsibility exceptionally well. She quickly took control of the stage, maintained the flow of the programme, and coordinated the different segments with confidence.
Her performance was particularly appreciated by the Playaza team. They were very happy with her anchoring, describing it as an excellent performance. Her ability to manage the stage and keep the programme moving smoothly became one of the memorable aspects of the Playaza inauguration.
The event also featured the planned fusion performance, along with the other inauguration arrangements and YouTube live streaming. The different teams worked together to ensure that the programme progressed as planned.
Despite the last-minute confirmation, limited preparation time, the anchor’s delayed arrival, and the difficulty in locating the inauguration ribbon, Melodia’s teams managed the situation through continuous communication and coordination. What initially caused concern for the client eventually turned into a successful event experience.
The Playaza team was happy with the overall execution and appreciated Melodia’s efforts in managing the inauguration under challenging circumstances. The positive response, particularly towards the anchoring and the team’s coordination, helped strengthen the professional relationship between Playaza and Melodia.
Beyond Weddings: Melodia’s Experience in Commercial Events: The collaboration with Playaza represents a different kind of experience in Melodia Event Management’s event portfolio. The success of an event depends on much more than the stage, decoration, and performances. Understanding the client’s requirements, making timely decisions, coordinating different teams, and handling unexpected situations are equally important.
In addition to weddings and other celebrations, Melodia Event Management also undertakes brand inaugurations, commercial events, and corporate programmes. Playaza inauguration is an example of how Melodia adapts its planning and coordination approach to suit events with different requirements and formats.
